Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)
Leadership, Brand Strategy & Transformation - Minter Dialogue
00:00
The Challenges of Digital Transformation
We all, we are living in a world that is at every second online and offline. There's no possibility in the future to keep digital separate from the heart of your business. The real challenge is internal: How to get people learning to behave in this issue world when they have learned to live in a world without internet. You can say you want to go somewhere but if the troops are not following you, you are going nowhere.
Transcript
Play full episode
