3min chapter

Truth Over Tribe: Christian Takes on Culture, News & Politics cover image

Asbury Revival vs. He Gets Us: What’s the Best Way to Reach a Post-Christian Culture?

Truth Over Tribe: Christian Takes on Culture, News & Politics

CHAPTER

Marketing Branding

The campaign is designed to show that Jesus can identify with your human experience. They're trying to take people who don't know who Jesus is and give them a positive image of him. It doesn't stop with the ad campaign, they partner with over 20,000 churches to provide volunteer follow-ups.

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