Golf course owners need data to know what their customers are willing to pay. Some tech companies have started experimenting in the secondary market for tee time resellers. The industry is way behind hotel and sports industries on measuring key performance indicators, but there's still some out there.
In this episode, Jay Karen, CEO of the National Golf Course Owners Association chats about the changing dynamics of golf tournaments, the importance of catering to both golfers and fans, and the exciting future of technology in golf. A great listen for golf enthusiasts and those interested in the business of sports. Show notes - https://sportsgeekhq.com/podcast/jay-karen-national-golf-course-owners-association