The pursuit of knowledge – a conversation with Peter Giuliano
5THWAVE - The Business of Coffee and Hospitality
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Introduction
Coffee Guru Peter Juliano is an incredibly influential figure in the coffee industry. He has had a long and formidable career in coffee spanning more than 30 years from humble beginnings as a barista to co-owner of North Carolina based roaster counterculture. In this conversation he discusses the importance of building a global coffee community, how this industry can use science and knowledge sharing plus a little bit of optimism to adapt to change and prepare for the unexpected.
Transcript
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