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132 - How Marketers Can Affect Change and Channel Desire, With Aaron Orendorff

The Marketing Millennials

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The Attention to Detail Is the Only Thing That Exists Until It's Done

Perfect is the enemy of done. The worst performing market material you'll ever create is the stuff you don't put out. There's a gravity to that where you almost get pulled into someone's orbit and gravity is such a good word for it because it's a force of nature. You have to in a certain point. It's not done. It's just do. But until that line, there is an attention to detail and love and commitment to the craft of marketing.

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