Wobbly Unicorns: The Struggles of Allbirds and Stitch Fix

The latest Remarkable Retail podcast delivers a compelling mix of current market news and expert analysis from returning guest Jason "Retail Geek" Goldberg, Chief Commerce Strategy Officer at Publicis.

Hosts Michael LeBlanc and Steve Dennis kick off with the week's headlines, spotlighting the chaos caused by shifting tariff policies. They note that consumer confidence has plummeted amid economic uncertainty, creating leadership challenges across the retail landscape. Steve reflects that while the COVID crisis taught resilience, today's volatility requires leaders to embrace agility as "the New Black" while avoiding recklessness.

The retail news segment highlights several struggling players, most notably Kohl's with its disastrous twelfth consecutive quarter of sales decline. The hosts detail how new CEO Ashley Buchanan is pivoting back to private labels after previous leadership had emphasized national brands, while also apparently abandoning the once-touted Amazon returns program. Steve recounts visiting Kohl's stores filled with heavily discounted merchandise, describing them as "a train wreck" requiring both strategic and executional overhauls.

The hosts continue with Ulta Beauty posting modest growth, signaling a slowdown in a category that had performed exceptionally well post-pandemic. Dick's Sporting Goods delivered strong quarterly results but projected significantly slower future growth, reflecting a broader trend of caution across retail.

In what the hosts call the "wobbly unicorn corner," they examine former high-flyers facing existential challenges. Allbirds has lost nearly all its market value since IPO, with declining revenue despite shifting from direct-to-consumer to wholesale. Meanwhile, Stitch Fix shows modest signs of recovery under CEO Matt Baer's strategy of focusing on core customers rather than casting too wide a net.

When Jason Goldberg joins the conversation, he identifies three dominant client concerns: retail media networks (which he views skeptically), artificial intelligence (both transformative and overhyped), and economic uncertainty creating both challenges and opportunities.

Goldberg then provides illuminating analysis of retail market data, revealing that a small handful of giants—primarily Walmart, Amazon, Costco, and Chinese newcomers like Temu and  Shein—capture the vast majority of all growth. While e-commerce growth has slowed from pandemic highs, it still significantly outpaces brick-and-mortar retail.

Most significantly, Goldberg explains retail's "bifurcation" between digital winners and losers, and between two successful business models: massive "everything stores" and highly curated specialty retailers. The traditional wholesale model caught in between—particularly department stores—is struggling regardless of execution quality or market position.

The episode ends with a teaser for part two, promising Goldberg's insights on the future of wholesale, Amazon's grocery ambitions, social commerce, and TikTok Shops—compelling reasons for listeners to return for the continuation of this insightful conversation.

Links:

https://www.forbes.com/sites/stevendennis/2017/12/04/retail-reality-its-death-in-the-middle/

Jason's 2024 Retail Year End Recap

https://www.linkedin.com/feed/update/urn:li:activity:7300023069450936322/

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.