2min chapter

Thinkers & Ideas cover image

A New Way to Think with Roger L. Martin

Thinkers & Ideas

CHAPTER

Silcan Vally Design Thinking

The idea that a network effect or a viral effect will be the communication of a habit. That sounds like it's resonant with the silcan vally design thinking. The job of the designer is to minimize friction in the adoption of that habit, as opposed to a fully tna match of needs and preferencesd and productss. Some don't like facebook has been awesome at keeping the look and feel of facebook pages utterly consistent over overtime. But when i get a website that i've been used to using have some major upgrade, for me, feels more like an upsetting situation than some kind of upgrade.

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