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Is There a No Strategy Side?
I am enough of an optimist, as cynical as i am by dint of being a lawyer, that i really believe in this case, narrative is going to win. The smaller companies can never compete with the big players on money. And so we just think the self evident nature of this, once people understand what's really happening, is going to carry the deck. So i stay really, really focused on a no strategy side, which is largely round the innovation and where we need to take the product road map. It has been pretty minimal from my side, because eddy and the team do a great job on this front.