Introduction

Under the influence is an apostrophe podcast produced by terryo. This year, the podcast has moved from c b c podcasts and is now distributed by the apostrophe podcast network. Every effective ad contains a c t a, or a call to action that c t asks you to do something. That's why advertising that tries to convince you not to do something is an unusual call to action. You're under the influence with terryo on this week's Under The Influence at 9pm ET/PT (11am GMT)