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4min chapter
Endeavor President and COO Mark Shapiro
Sports Media with Richard Deitsch
The Future of Women's Sports
ESPN got 9.9 million viewers for the women's title game. I've never seen a sporting event with more girls under the age of 18 sold out at that place 98%. It could not have been a bigger hit. If I was making a bet but I've been saying this for a long time, I would be betting big on women's sports because it feels like we are heading to a place where there is massive money to be made.
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