2min chapter

The Koe Cast cover image

The One Person Business Roadmap (99% Make This Mistake)

The Koe Cast

CHAPTER

Direct Response Marketing and Copywriting - The Skill That Made Alex Hormozi Rich

The first thing you should do in stage two is to learn direct response marketing. The tactics for doing so in the past like decade have been just kind of like wonky with all these sales funnels and countdown timers. When you're at 10,000ish followers you just don't have a large enough audience to like sustain. You can start to become self aware of that and slowly transition into a more authentic voice while still maintaining the principles of direct response Marketing.

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