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#33 Levi Strauss: The Man Who Gave Blue Jeans to the World
Founders
How Levi and Strauss Company Built a Massive Company
The introduction of riveted clothing to the company's inventory contributed to mind-boggling sales of three million dollars by the end of the 1870s. In 1886, the leather patch on the overalls and other products were redesigned. The new design was quickly registered as a trademark and is used on products and paper advertising still in use to this day.
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