How to Win podcast with Peep Laja cover image

Cultivating a growth practice with Mural's Lauren Schuman

How to Win podcast with Peep Laja

CHAPTER

The Importance of Onboarding and Activation

A good challenger story takes risks, brings controversy. Being boring will not make you grow. Challenger brands would be wise to go aggressively to the edges and tell a story that no one else can tell. For a product led tool onboarding is really important. Nural recently created a workspace level definition instead of just a member level definition.

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