B2C vs B2D - marketing to developers with Ronak Ganatra
Scaling DevTools
00:00
How Should Developer Marketing Teams Work With Sales Teams?
Marketing and sales should always be aligned, especially if you've got a paid product for an enterprise tier. Ronak: With high graph, we were a free team's ass product. So the sales team had little to nothing to do with the free side of the business. And then again, DevRel is the tricky bit, right? Because no one knows what they do. No one knows how to measure DevRel, but they all have an opinion.
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