The origin story of space x is he asked himself, well, hold on, boing and o these other big contractors have all these contracts with nassau. Why is it so exfensive to do this? The outgrowth of that series of questions is a company that to day is sort of one of the foremost provider of space logi and papa veered away from the direction that you and i discussed,. where it really didn't go in the crito direction. I think the biggest reason is we have to put ourselves back in the shoes of the average consumer in 19 98 and 19 99, they are just getting started shopping on line. It's a huge leap to go

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