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Navigating the Discovery Engine Challenges
This chapter explores the intricacies of developing effective content recommendation engines on social media platforms, emphasizing the shift toward video formats and the role of personal relevance in content ranking. It highlights the balance required to maintain user engagement, while addressing concerns around content moderation and the implications of platform ownership, particularly regarding TikTok. Additionally, the discussion reflects on how social interactions are evolving from public posts to more private messaging, necessitating adjustments in algorithms for meaningful user engagement.