The Importance of Phrases in Email Marketing

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How to write emails that get results - and when to switch to other channels.

    - How do you know when an email you're writing is too long
    - How Peter uses the "phone test" to tell if his email is going to get a response
    - When - and how - to switch to text messages, phone or Slack (and how to handle it gracefully when your outreach is rejected)
    - Why response speed is an underrated asset in sales
    - How to frame powerful questions that get responses
    - The one type of conversation you never want to have over email - and what to do instead

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