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Throughline: How Korean culture went global

Code Switch

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Squid Game and Parasite - The Show That Everyone Is Talking About

Squid Game and Parasite were the center of a cultural firestorm in the US. American audiences were hooked, mesmerized by what they saw on screen. I think one way to understand why Korean products are so popular is that in many ways they're not so Korean. No K-pop group has become more emblematic of that than BTS,. It's like when they got to LAX, it's like the Beatles were here.

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