The Fractional CMO route is great for marketers looking to serve multiple clients at a high level with each paying $3,000-$15,000 per month. This week, Casey Stanton talks about his Wall Street Journal #1 bestseller, The Fractional CMO Method, and what you can learn from it. You'll learn about how to overcome the three biggest challenges of being a Fractional CMO: having control of your pipeline, getting your clients the results they need, and the length of your contracts.
Takeaways:
- The problem with being a consultant is the constant revolving door of prospecting for new clients when your contract runs out, whereas a Fractional CMO can serve as the CMO for multiple companies for extended periods, even months or years.
- You have to have complete control over your pipeline. That is your key to success as a Fractional CMO. You are the only one that can get you from where you are now to your goal.
- Many consultants only have a 30-90 day playbook to use and once it's done, so is their contract. By serving your clients more effectively with the Fractional CMO Method, you will extend the length of your contracts.
- While branding and web design are great and important parts of marketing, if you're more focused on them than the results that they generate, you're going to find yourself out of a job.
- You need to generate actual results for your clients that are outsized to your cost. Producing that big impact for them is how you stick around.
- A marketing agency is not a Fractional CMO. A Fractional CMO is a person who is a stakeholder inside the business whose job it is to build and lead the marketing team.
- A company doesn't get successful by being well-rounded and doing all of the marketing campaigns, it becomes successful by being deadly at a few of them and building a dynamic marketing team inside the organization.
Quote of the Show:
- "The only person getting you out of where you are and putting you where you want to be in a place of wealth, in a place of consistency, of confidence is you" - Casey Stanton
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