Journey from Wholesaling to Social Media Advertising

The chapter follows the speaker's transition from wholesaling to social media advertising after facing challenges in scaling their wholesale business. They discuss the benefits and challenges of wholesaling, the effectiveness of different marketing strategies like cold calling, PPC, and social media advertising, and the evolution of their advertising strategies. The chapter highlights the speaker's experience with paid ads, the shift to in-house management for better results, and the importance of personalized approaches in advertising.

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