Influence or Manipulation? Behavioral Science & Marketing ft. Phill Agnew
Content Is Profit
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Behavioral Science in Marketing
This chapter features a light-hearted introduction before diving into a discussion with a guest expert in behavioral science and marketing. The hosts explore the critical role of understanding consumer psychology and the ethical implications of marketing techniques, distinguishing between genuine strategies and manipulative tactics. Additionally, they advocate for evidence-based approaches over anecdotal advice, emphasizing the need for data-driven insights to foster responsible marketing practices.
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