Speaker 2
Good. So that we can anchor in and go do the hard fricking jobs that we got to do every day. I don't want to demonize anybody here. No. All right. So, so. Hit me back. Hit me if I'm saying this the wrong way. All right. Yeah, that's right. That's right. Um, I do think that the culprit as
Speaker 2
construct, I don't want to demonize people. Okay. Yeah. Cause you and I love marketers. Cause they help sell our stuff. But I do think that this comes down to, if I'm going to pinpoint one thing, I think we're the most marketed to people in the history of the world right now. Now that may, you know, the next five years may be worse, but as we sit right now, it feels like marketers are doing their job and we have more information. So you take marketing and technology coming at us in all the different ways we get it. Right. It used to be just word of mouth in the morning newspaper. In combination with, in combination with, in your nightly news with,
Speaker 1
on Three Stations. With neuroscientists. Right. Meeting with the, the digital creators and they're like, hey, the human brain responds. Right. By increasing the heart rate. This is gonna be submitted with this font color, done. Exactly, right? What am I supposed to do when I'm scrolling through Twitter
Speaker 2
and I see a Huberman post and it's legit. And you go, oh geez, I just saw that. No, I gotta deal with that. But you look at it and then, I'm not getting enough sunlight, apparently, when I get up in the morning. But you click
Speaker 1
on it and there's 7,000 people going, that's not true, that's true, but it's kind of true. And you're just like, bro, now I can't even wake up right. You know what I mean? And so I think we didn't show up to work. And I'm driving a car that's killing the environment, or that's good for the lithium. We
