The only way you can scale a business is to use technology. Get in the habit early and it will really serve you well, says Navarrette. Start with your first customers before thinking about what data you have that could be used for future growth. "We have to make sure that we kind of crawl, walk, run," he says.
This Startup Basics is all about managing customer relationships. Tiffani Bova from Salesforce joins to talk about the ways startups can improve customer interactions, transforming one-time transactions to reoccurring relationships. Jason and Tiffani give practical tips better serve customers and keep them coming back.