How to Talk to Heat-Meters

The key to talking to heat-meters is you want to make them feel smart while reassuring them that they're going to get their little tongues singed. Which is why we call Vic and Sous's very spicy sauce a red-hot highway to heaven. It's just a formula. Spicy adjective plus traveling metaphor plus metaphysical bullshit. Got it? This sauce will burn a fiery road into your psyche. Or, um, this sauce will dig a blazing tunnel through the astral plane. And hey, you're already standing more confidently. Already seeing results from our consultation. Ha ha.