Next Question with Katie Couric cover image

Indivisible: New Approaches to Polarization

Next Question with Katie Couric

00:00

How to Start a Company That Brings People Together While Making Money

I was very passionate since I was a kid about building bridges, particularly to bring peace to Israel and all of its neighbors. The agricultural sector is one of those few sectors where it's symmetrical relationships between Arabs and Israelis are possible. It was Israel and its neighbors trying to show both sides how they could make money together rather than fight. You got the idea for your company kind when you were building peace works and you barely had time to eat.

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