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Building Sales Culture at Professional Services Leader KPMG with Julia Abramovich

Sales Game Changers | Tips from Successful Sales Leaders

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Building a Robust Sales Culture

This chapter delves into KPMG's strategy for cultivating a strong sales culture that prioritizes attracting and retaining talent while promoting collaboration and diversity. It discusses the significance of aligning core values with sales behaviors and highlights initiatives like the RISE program aimed at nurturing new talent. The chapter emphasizes the importance of training, accountability, and creating a positive work environment to enhance both employee engagement and organizational success.

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