Broad Offerings Simplified with Chris Lynch
B2B Growth
00:00
The Role of Marketing in Sales
Chris: I always think that we over complicate the role of marketing in what it's supposed to do. Sales went through this sort of progression, First it was like the relationship sale. Now i don't even think selling value is enough any more. He says he wants a piece of content to be interesting, not just because it fills a vacuum.
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