The Rest Is Politics cover image

3. Zelenskyy's humanity, Lebvedev's parties, and Eton

The Rest Is Politics

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Soft Power and Geopolitical Tensions

This chapter explores the dynamics of soft power amidst current geopolitical conflicts, especially in relation to Ukraine. It discusses how perceptions of soft power have shifted with the U.S. regaining its leading position, alongside surprising rises for China and Russia, while also critiquing authoritarian regimes' misinterpretations of international intelligence. The chapter further examines the evolution of sanctions against Russia, the energy supply challenges for Europe, and the contrasting public messaging strategies of global leaders during these crises.

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