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#16: IDEO's Tom Kelley is Design Thinking's ultimate disciple, hear him make the case for it

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The Making Mistakes Muscle

The making mistakes muscle is like a muscle that businesses don't exercise enough, he says. Structure things as experiments and do your failures as quickly and as cheaply as possible to reduce the cost of failure for business. "For the stakeholder who is overly fixated on the big ideas, the k-guys, this sprint or this month, we need to go farther," writes Cevallos.

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