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S3 - E1 The Evolution of Sustainable Finance with Alex Edmans

Innovations in Sustainable Finance

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Understanding Pieconomics: Splitting vs. Growing the Pie

This chapter examines 'pieconomics', highlighting the contrast between self-serving business practices and those that prioritize social welfare. It illustrates these concepts through case studies of a tobacco company and Novo Nordisk, arguing that businesses can achieve financial success by promoting human flourishing.

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