How Do You Revisit Corp Assumptions About Your Members?

When the financial crisis hit, we did surveys and started talking to folks. We heard that about forty per cent of the population said they were just trying to stay afloat right now. So what we are discovering is that people really needed the help, but they couldn't actually find it. And so we thought, we really want to help. We want to make a difference. Our product is very good at personalizing. It's very good at figuring out what should we be talking to you about in the moment. That was a something that we put together very quickly based on a bunch of technological innovations that we d put in place around personalization and dynamic content just in the last couple of years...