$170M in 2 Years: Premier Home Pros’ Playbook for Scaling Without Debt
Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Intro
Episode openers and host/guest introductions with premise of scaling Premier Home Pros without debt.
In this follow-up to our Premier Home Pros deep dive, John Wilson sits back down with AJ and Noah to unpack how they turned six greenfield locations into a nationwide engine doing $170 M+ run-rate—without outside debt. They break down the playbook for market launches, recruiting, and leadership restructuring that turned chaos into scale.
Hear how they rebuilt their org for hypergrowth—cutting the VP layer, adding regional pods, promoting from within, and launching Zoom-based sales training that doubled new-rep output. You’ll also hear the real numbers behind marketing mix, payback windows, and bonus-driven sales comp that pushed them to record volume.
If you’re trying to scale a home-service brand fast—but profitably—this is your blueprint for people, process, and playbook.
💡 What You’ll Learn
- The Greenfield System: Launching six locations in a year and hitting payback in under two months
- Rebuilding for Scale: Why they removed the VP layer and replaced it with high-performance regional leaders
- Zoom Sales Training: How virtual onboarding produced 22 new reps in one month and raised the floor company-wide
- Continuous Recruiting: The “never stop bringing in talent” model to replace the bottom 10% and push the middle up
- Comp & Culture: How a double-bonus structure and variable P&L (≈ 70%) fuel performance and retention
- Path to Nine Figures: The assistant-manager farm system creating internal promotions and next-market leaders
🎧 Featured Guests
🧠 AJ & Noah — Founders, Premier Home Pros
🎙️ Hosted by John Wilson — @WilsonCompanies
💼 Shoutout to PayPerCall.io
Stop paying for leads that don’t convert. With PayPerCall.io, you only pay when your phone rings with a qualified customer. Real calls. Real results.
💼 Extra Special Thanks to Service Scalers!
We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
Want to learn how Service Scalers can do the same for you?
💼 Big Reputation
— Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house.
More Ways To Connect with O&O
John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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