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Shoshana Zuboff on Surveillance Capitalism

EconTalk

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The Evolution of Surveillance Capitalism in Advertising

This chapter explores the transformation of advertising through data analytics and the rise of predictive products, particularly focusing on companies like Google. It examines the implications of surveillance capitalism, including the tension between targeted advertising and privacy concerns, while emphasizing the need for a supportive digital environment. Additionally, it discusses the manipulation of user behavior in real-world contexts, highlighting the economic interests behind popular digital applications.

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