214 : Building a brand of Taste and Culture - GD Prasad (Founder, VS Mani & Co.)
The Startup Operator
The Difference Between Instant Coffee and a Brand
We are trying to operate in a space that can be your everyday coffee which means somewhere maybe i'm trying to eat into definitely we're trying to eat in the id spy and all credit to them for really like launching this category right it's existed in some of the forms with smaller brands in the past but you know they really brought it to the world in that sense. We want to maybe shave off a little bit from existing large players I feel like the biggest advantage that we have is we have a differentiated product and a brand, he says.
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