15min chapter

Mistaken Identity cover image

Driving Innovation For Better Products, with John Gannon, Co-Founder of Venture5 Media

Mistaken Identity

CHAPTER

Striving for Efficient Product Development

The chapter emphasizes the importance of starting with a Minimum Viable Product (MVP) to efficiently solve customer problems and measure key metrics. It discusses the benefits of low code and no code MVPs for learning before investing in full-scale development, highlighting the significance of clear activation metrics and avoiding metric overload for the team. The speakers stress the need for a culture of rapid testing, adaptation, and continuous improvement to build successful products that customers love.

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