5min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

Driverless Cars Are Better Than Driven Cars

In aggregate, driverless cars a going to be safer than driven cars. But how much of driving depends on unconscious social awareness in the uca than it does in the us? If you want to get into hofstede's dimensions here, the uk. Drives er. ireland and sweden and holland are marked out by fairly high tolerance of ambiguity. Sweden has heavy drinking culture, snow, all over the place, yet they have a very low rate of accidents because they are highly tolerant of ambiguity. They count init it's what my danish friend calls the benefit of the doubt. You know, maybe he meant to do that, but we'll make mistakes

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