Everything leading up to Rihanna's Halftime Show
It's Been a Minute
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Rihanna and the NFL Halftime Show
The two-world halftime show has become one of the few moments of monoculture that we still have. Rihanna contracts with rock nation, and now she's doing the NFL halftime show. We've seen in just the last decade alone meaningful statements made during the Super Bowl halftime show from Beyonce to Kendrick Lamar. You could see why it would make business sense for her.
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