The more charged a tweed a facebook post is, the more of a reaction it gets. Algarithms are not looking at what's in it. They're looking out what the alcome is. So this is truly devastating, i think, for facebook,. that an insider has made the connection betwen the research, the explicit design of the algarithm and the out financial outcome. For facebook, if this thing actually come down to, you know, brass tacks, i think what the people inside fasburger say is, well, of course, we want people to use our product more. What company does not want to delight their customers and make the product