Navigating Canada's Trade Diversification Challenges

This chapter examines the hurdles Canadian companies face in diversifying their trade partnerships beyond the U.S., spotlighting the struggles of smaller businesses against larger competitors. It discusses the federal government's role in aiding international trade and the complexities arising from political tensions with countries like India and China. Additionally, the chapter highlights the logistical, regulatory, and cultural challenges that impede Canadian firms from successfully entering new markets.