How To Configure & Extract Insights From Your Data Stack with Andrew Campbell @ OpenStore
Conversion Tracking Playbook
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Is GA4 a Good Time to Build a Data Warehouse?
One thing we are hearing from merchants, small scale, large scale and everything in between is the industry once again is forcing us to adapt. What I've been seeing is a very intentional move from brands historically relying on GA in the interface that are now moving more to building their own data warehouse. And that's where you get into data warehousing and blending data from different sources. So that's something that we're seeing again on an individual brand scale.
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