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#12 Why impartiality is important in marketing analytics (with Mark Rochefort)

The Measure Pod

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The Shifting of the Lines Between Marketing Data and Business Intelligence

We have seen that shift o analytics, as we sometimes tend to think of it as web and ap analytics. And over the years, we have seen that blurring of the lines between marketing data and the broader business data. I think that being aware that that unconscious bias exists is almost all you can do. Just being objective or impartial as best we can is important.

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