4min chapter

Decoder Ring cover image

Who Owns the Tooth Fairy?

Decoder Ring

CHAPTER

The Real Two Fairies' PR Campaign

The real two fairies' website is still up and functioning, but it has not become the mega lucrative brand it has inspired to be. Hillary Duff no longer seems to be attached to the movie, which has been stalled out for years. The tooth fairy is low-hanging fruit. If this particular attempt to monetize it with way too brazenly kaching-kaching, maybe something more subtle, more adorable, more innocent could work.

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