The Art of Twitter

Gray: Twitter is very much like, Oh, there's a thought in my head. I'm just going to toss it out to the world. And hope it doesn't explode in a tremendous amount of blowback. Gray: Instagram is kind of more arty and you do want to post a photo that looks somewhat nice. "I have much more care about an Instagram post than I do anything that I've ever posted on Twitter ever," he says.