The Nine Club With Chris Roberts cover image

#316 - Greg Lutzka

The Nine Club With Chris Roberts

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Navigating Sponsorships and Personal Values

The chapter explores the speaker's controversial decision to partner with K Swiss for a significant sponsorship deal, despite facing criticism from peers for straying from traditional skateboarding brands. It delves into the internal struggle of balancing personal values with lucrative opportunities in the industry. Additionally, the discussion highlights the importance of authenticity and exploring diverse sponsorship options while staying true to one's roots.

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