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12min chapter
How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)
Marketing Against The Grain
Evolution of Marketing Strategies in the Age of AI
This chapter delves into the changing landscape of marketing, discussing the impact of data access, privacy, and measurement on marketing success. The conversation explores the debate between creating a new marketing methodology or reframing existing concepts in the context of AI. Key points include the importance of storytelling, adapting to industry changes, and leveraging technology for innovative marketing tools.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode