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Context: Tasha Kim on Subcultural Capital and what Gen-Z is buying online

Boys Club

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The Future of Cryptocurrency and Subcultural Capital

Subcultural capital is having taste or underground knowledge. Gen Z are trying to build subcultural capital and express that they have it online all the time. There are not great ways for people to monetize subcultural capital right now. But crypto and web three presents the opportunity to better reward people for doing this kind of work.

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