#311: How to Find the Red Thread for Your Story
Business of Story
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Was That a Surprise, Aha Moment From You?
Sotat: The more that i could position a change in thinking of behaviour within what they already wanted and what they already believe, the much more likelyh would be to take action. So it really taught me that if you can change how people see, you will change what they do. And we spend so much of our time just trying to change what people do, and not understanding why they 're doing that in the first place.
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