Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks
Marketecture: Get Smart. Fast.
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Navigating Data in Marketing with Snowflake
This chapter explores the pivotal role of Snowflake in the marketing industry, emphasizing its non-media company status and the importance of data management solutions. The speaker shares their career transitions, challenges, and insights into the evolution of Customer Data Platforms (CDPs) and data ownership strategies among agencies. Additionally, the discussion covers advanced data sharing techniques, the rise of AI in data analysis, and the importance of maintaining compliance and privacy in a data-driven landscape.
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