
Institutional Collapse
People vs Algorithms
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From Food Truck to Franchise: The Rise of Hot Chicken
This chapter explores the rapid growth of Dave's Hot Chicken from a small LA venture to a billion-dollar brand, noting its distinctive flavors and less-than-welcoming ambience. The discussion extends to market trends in the food industry, addressing the rise of local eateries and innovative marketing strategies, including a quirky fortune cookie advertising concept.
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