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Be a platform, w/Shopify's Tobi Lütke

Masters of Scale

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Navigating Online Banking and Building Successful Platforms

This chapter addresses the challenges seniors face with online banking, illustrated through a personal story of reliance on family for digital transactions. It discusses the development of Shopify as a successful business platform that fosters third-party growth and contrasts traditional business strategies with a more collaborative approach. The speaker shares insights from their journey in creating software to support e-commerce, emphasizing the importance of problem-solving and meeting diverse customer needs while avoiding feature overload.

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